BUY I SELL I RENT I INVEST I Century21 Thailand I Property Consultants

Sell / Rent

Why Sell with Century21 Skylux

Selling a property is a big challenge, but there are a few things you can do to make the process easier. The primary goal of any property listing should be to attract potential buyers to it. The more attractive the listing, the more interest there will be in the property. Sure, this may seem easy in theory, but many sellers make two mistakes that oftentimes complicate the process. Just ask yourself this questions. What attracts your attention when looking for a property…? YES, nice pictures and a competitive price. Use this knowledge to attract more potential buyers / tenants.

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Common mistake 1

Setting a high asking price

A lot of sellers will search online to see what other people are asking for similar properties. They then set their price either at or above this figure hoping to cash in. Ultimately, almost no one sells a property for the asking price. Setting the asking price too high leads to little interest and when a buyer finally appears the offer will be far of the asking price, hence negotiations that can be difficult to close.

What you should do…? Set a competitive price

At Century21 Skylux, we advise clients to set their asking price 5-10% below the prices you find online as what is seen online is often unrealistic. Doing this puts the seller at an advantage when negotiating since it provides less room for a potential buyer to try and drive down the price. When sellers list their property at a competitive price, closing a deal is easier.

Common mistake 2

Using low-quality photos

This is a very common mistake. Some sellers believe that people will be attracted to their property no matter what and simply take pictures on a camera phone. Research shows the first thing a person looks at when searching for property online are the pictures. If they see bad photos, they quickly move on to the next property.

What you should do…? Hire a photographer

Hiring a photographer for a few hours to shoot some high-quality pictures of your property is one of the best investments you can make. Pictures actually make the difference. This is a quick and affordable way to make your property more appealing to potential buyers. If you need help, Century21 Skylux offers photography service for a low fee of THB 2,999. We also provide a number of other marketing services. Click here to find out more.